Attitude Shift and Small Business Customer Relationship Management

Businesses face the question of how to drive sales up and how to keep a good record of all transactions and customer information while improving customer service and acquiring new customers WITHOUT all the grunt work that keeps staff glued to their seats when they should be boosting sales. The answer? Small business customer relationship management applications.

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Case Study: SME Capital Markets: Educating the Small Business Owner

Introduction

Small business owners spend years growing their dreams into income streams that support them and their families. They sink every dime they have into developing websites, offering new products, and getting in front of potential customers. Over time, these businesses grow into entities of pride and value. It is impossible not to feel proud of an endeavor that started as an idea and evolved into a way to earn a substantial or comfortable living.

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Essential Skills for Entrepreneurs and Small Business Owners

Research studies into the failure of small businesses in Australia, have identified that in over 90% of small business failures, a lack of appropriate management skills have been cited as the key cause of that failure. One way to offset a lack of management skills is to outsource them to experts. For most small businesses this is beyond the reach of their limited budgets. A more viable option is to develop the skills you need to manage your business operation. Let’s examine the key competencies you will need.

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